Subscription contract audit
Auto-renewal, reminder and exit journeys built to the DMCC Act.
Consumer law · D2C
Consumer Law Solicitor for D2C Brands
D2C brands face a shifting consumer-law landscape — the DMCC Act 2024, the CMA's aggressive stance on drip pricing and fake reviews, and stronger subscription-contract rules — all changing what defensible customer journeys look like.
Consumer Law Solicitor for D2C Brands.
D2C, subscription-box and marketplace-led brands across the UK selling to consumers direct.
The CMA now has direct enforcement powers against unfair commercial practices, with significant civil penalties — the era of paying attention only after a complaint is over.
Common matters on this page.
Pricing and drip-pricing review
Total price disclosure and headline-price mechanics reviewed.
Reviews and social proof
Compliant handling of customer reviews, incentivised reviews and influencer content.
Legal risks & how we manage them
What can go wrong — and how we contain it.
Drip pricing at checkout triggering CMA action.
Total-price disclosure at the earliest customer-facing touch.
Fake or incentivised reviews without disclosure.
Review-collection and moderation process aligned with the DMCC Act.
Legislation that shapes this work.
- Digital Markets, Competition and Consumers Act 2024
- Central to modern consumer-facing commerce.
- Consumer Protection from Unfair Trading Regulations 2008
- Backstop misleading-practice regime.
- Consumer Rights Act 2015
- Statutory rights on goods, services and digital content.
FAQs
Questions we get asked.
- Are influencer disclosures covered?
- Yes — CAP Code and DMCC Act analysis and contract templates.
- Can you defend a CMA information notice?
- Yes, including response strategy.
Topical cluster.
Talk to a consumer law solicitor for D2C brands.
Speak to Radcliffe Enterprise Law for clear, commercial legal advice — by phone, video or in person.
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